Recently, the 2015 China Brand Value Evaluation Information Conference was held in Beijing. Weichai Power won the first place in China's machinery manufacturing brand value with the brand strength of 862.5 points and the brand value of 20.108 billion, once again highlighting Weichai in machinery manufacturing. The leading position of the industry. It is understood that since 2012, CCTV Financial Channel and the China Brand Construction Promotion Association and other units have carried out brand evaluation results, forums, dialogues and other activities. The evaluation is based on 21 national standards, and the evaluation targets cover the first, second and third industries. The evaluation categories include corporate brands, product brands, regional brands and independent innovation brands, which play an important role in promoting the brand building in China. Widely recognized by the industry. There are 373 brands on the list, including 25 brands in the engineering machinery category. As the leading enterprise in China's internal combustion engine industry, Weichai Power has successfully built a new pattern of coordinated development of powertrain (engine, gearbox, axle), vehicle complete machine, hydraulic control and auto parts. It has the most complete and competitive industrial chain in the national automobile industry. It has the core technology and products of the construction machinery industry and has developed into one of the most comprehensive automobile and equipment manufacturing industry groups in China. Its brands such as “Weichai Power Engineâ€, “FAST Transmissionâ€, “Hande Axle†and “Shaanqi Heavy Truck†are in the market leading and leading position in the domestic market, forming a brand cluster effect, through the interior of multiple brands. Collaborative, strong alliance, giving the product a unique advantage, as well as the customer's value experience. After the acquisition of France's Boduan, Germany's KION, Linde Hydraulics, and Italy's Ferretti, Weichai's multinational brand management capabilities continue to improve. The good combination of overseas brands and local brands has brought positive effects to the value of Weichai Power brand. At the same time, relying on the local power of Weichai, the popularity of Linde and other overseas brands in China and the market development capabilities continue to improve. Currently, Weichai has established global operations centers in Germany, Italy, France, the United States and Singapore, established engine production bases in India, Myanmar and Ethiopia, and established trading companies in Russia, the United Arab Emirates, Turkey and other countries. In more than 110 countries and regions, the international influence of Weichai brand is constantly improving. In 2015, Weichai's brand recognition reached a new peak. The list of Chinese companies continued to rise to 115, ranking second in the top 100 machinery industry in China. It has been selected as “the most respected by investors†for many years. The listed company's top 100 list was selected in the list of China's 500 most valuable brands released by the World Brand Lab, and was awarded the honorary title of “Brand Cultivation Model Enterprise†by the Ministry of Industry and Information Technology. Concerned about surprises
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