What is the trend? The trend is the direction of the development of things, and it is a trend that will not be changed in a short time once the direction of development has been formed.
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In the lock industry, intelligence must be the future development trend. Driven by the trend, major brands have taken practical actions and created their own locks. In this context, if you are still watching, wait for the era to be eliminated!
Trends that are always greater than the corporate advantage trend cannot be violated. A person or an enterprise should follow the trend after judging the trend until some new trend is formed.
Therefore, the future development will be an era where the trend is greater than the advantage. Who is the enemy of the trend, the final result will be eliminated by the times.
Some people may say that they insist on feelings. But your feelings are just personal feelings, not the feelings of the consumers. What do consumers pay for your feelings?
Others may say that they sell their advantage. In an age of highly transparent information, quality and functionality are becoming increasingly homogeneous. How much advantage can you talk about?
Therefore, the future will be an era where the trend is greater than the advantage. Those who can lead the trend will become the king of the future. Those who can identify trends and take advantage of them will become winners in the future, and those who reverse trends will be eliminated by the times.
See how these contrarians died?
In an era of smart leadership, which industry can not violate this trend, the lock industry is no exception. Below, let's take a look at a few cases to see how these companies have reversed their trends.
With the advent of digital cameras, Kodak died. The market value of Kodak dropped from the highest of 31 billion U.S. dollars in February 1997 to the current 2.1 billion U.S. dollars, and it has evaporated 99% in more than 10 years.
Today's Kodak only has one drive, relying on a patent that has survived for years. How did it die? That is, the development trend of the digital camera is not seen clearly. Therefore, the glory of Canon and Nikon has been achieved.
Motorola, the inventor of mobile phones, eventually ended up being marginalized. In August 2011, Motorola reluctantly sold the mobile phone business to Google. At that time, it was worth US$ 12.5 billion.
In January 2014, when Motorola was acquired by Lenovo, Lenovo only issued a price of 2.9 billion U.S. dollars and a 76% price reduction in three years. The decline of Motorola is due to the rise of Apple.
After Apple introduced the smart lock phone, old brands such as Motorola and Nokia also worked in the functional machine field. Therefore, the decline of Motorola and Nokia is because they can't see the trend and go against the trend.
There are numerous examples of such cases. From their failure, we came to the conclusion that: Whoever violates the trend will surely die.
Smart lock is an unstoppable trend. According to survey data, the proportion of real estate developers supporting smart home products led by China Vanke has reached 36.20%, followed by 10.5% of Poly Real Estate. Among the top 50 non-real estate companies, Guangzhou Zhaolin, Hainan Hailing, R&F Properties and other smart homes all exceeded 8%.
However, from the perspective of product weight, smart switches account for 5.3%, smart appliances 0.8%, smart curtains 4.3%, smart security 6.5%, and smart locks up to 83.1%, smart locks have become the largest in the smart home Winners.
From the above data, it can be seen that major real estate has insight into the development potential and trend of smart locks, so they are rushing to standardize smart locks, and use smart locks as a bright spot to attract consumers.
Not only major realtors but also Lenovo, ZTE, Dahua, Hikvision, Haier, Skyworth, TCL and other major brands have also witnessed the potential of smart locks and are rushing to layout.
Therefore, intelligent locks must be the trend of the future. If you are still watching, you will be eliminated by the times.
For users, whether they currently accept smart locks, but one day the mechanical lock will slowly fade out of sight, smart locks will succeed in place, becoming the best choice for home improvement security. So don't use it now, use it sooner or later.