The king of the field of safety supplies: the soft landing of the British market

With the Chinese people basically solving the big problem of food and clothing, the demand related to “safety” has become increasingly strong, and more and more industrial giants have turned their eyes to this market. However, China's late-stage market in the field of safety protection products, although huge in volume, has never been truly interpreted and satisfied. Therefore, when the British Gaomai, which has always been known for its high quality and professionalism, finally made a soft landing on China, the market will show such unprecedented joy and enthusiasm.

With the Chinese people basically solving the big problem of food and clothing, the demand related to “safety” has become increasingly strong, and more and more industrial giants have turned their eyes to this market. However, China's late-stage market in the field of safety protection products, although huge in volume, has never been truly interpreted and satisfied. Therefore, when the British Gaomai, which has always been known for its high quality and professionalism, finally made a soft landing on China, the market will show such unprecedented joy and enthusiasm.

· ' hyMAC ', British Gaomai : mysterious British nobility in the field of safety protection products

Speaking of British Gaomai, it may be strange to most Chinese consumers and some newcomers in the industry. However, for those professionals who are really senior in the field of safety products, no one knows, no one is not. dawn.

British Gaomai's investment in China is 'Gaomai (Suzhou) Safety Protection Products Co., Ltd.', and the registration time is September 2016. It is indeed a very young company in terms of the Chinese market. But its parent company, GBR Textiles Ltd., is an internationally renowned company that provides occupational safety and health protection products and solutions. Headquartered in Wales, UK, GBR has a long history and has been committed to providing tailor-made personal protection equipment for the world's workers, professional workers and special industry workers for decades. High brand awareness and maintaining the leading position in the industry.

· Professional , dedicated, focused , and dedicated , to create top experts in the field of safety products

Different from the current diversified business strategies of several major industrial giants in the Chinese security products market, the UK's Gaomai 'hyMAC' is the top expert in the field of truly dedicated service to the field of safety protection products.

The pursuit of economies of scale is to minimize product differentiation and maximize profits. The essence and reality are all destined for the cross-disciplinary industrial giants to invest in the professional segment of safety protection products and provide professional services. Extremely limited. The British Gaomai is completely different. As an experienced service organization in the industry, professional, dedicated, dedicated, and dedicated to the safety protection products segment, we insist on providing the most intimate and comprehensive products and services to every consumer. It is the sole promise of 'hyMAC'. And the constant pursuit. Long-term academic cooperation with the world's leading research institutes and colleges ensures the absolute leadership and innovation of Gaomai in the industry; paying attention to user experience and paying attention to data feedback, achieving every step of progress and progress Always stand with the consumers, adhere to the people-oriented, innovation, and always lead the market strategic positioning, and strive to become an absolute expert in the field of safety protection products.

· People-oriented, focus on user experience, ensure safety while maintaining comfort and fashion

British Gaomai also has a distinctive feature that distinguishes itself from its peers. It is to ensure the safety of its products, complemented by the product concept of “high quality, comfortable wearing and stylish design”. The world's most cost-effective, high-quality safety protection products with functionality, safety, comfort and fashion.

Good comfort means that the user's work efficiency is maximized, and the productivity is greatly improved while the fatigue is reduced. The pragmatic and sound functionality is the most powerful and critical security. Fashionability allows users to be more autonomous and willing to wear protective equipment, which effectively lengthens the use of protective equipment, thus extending the coverage of protection and improving safety.

The British company's product philosophy not only requires the most intelligent insight, but also requires unparalleled persistence and initial responsibility to the user. 'hyMAC' has spent a lot of investment in research and implementation of this concept for decades. Today, we still do not forget our original intentions and insist on moving forward, so that every customer who chooses British Gaomai can get it. Really high quality and reliable security services.

· All-round one-stop service in the professional field

British Gaoma is not only proficient in the field of safety protection products, but also comprehensive.

'hyMAC' has a wide range of products, which can be divided into multiple series according to functions and attributes, including more than 500 single items, such as suction protection, hearing protection, eye and face protection, hand protection, foot protection and body protection. New products are still growing and growing. The comprehensive product catalogue ensures that the UK's Gaomai is able to provide every customer with a "one-stop" high quality professional product and service.

· From industrial protection to civil protection, to do civilian products with industrial quality

In order to meet the development needs of the times and provide consumers with more intimate professional services and protective products, the British company has successfully expanded the business scope of safety protection products from industry to civilian use, and determined to do civilian use with the super high quality of industry. The products have made more thoughtful and comprehensive security protection into thousands of households.

Thanks to the consistent product concept, 'hyMAC''s civilian products stand out in the competition with its fashionable high-end design sense and comfortable and intimate experience. Its main civilian-grade anti-fog mask is also professional. The protection, intimate comfort and the simplicity of fashion are popular among consumers around the world.

· Listen carefully , study hard , and treat with sincerity . Chinese market has finally ushered in the true interpreter!

China has always been one of the most important consumer markets in the world. However, due to its rapid development, the global adaptability to it has always been slow, and it has not been possible to achieve a true balance between supply and demand. At present, most of the safety protection products on the Chinese market, from the design concept to the craft, are mostly simple imitations of the existing Western products and a shallow understanding of the localization of China, which seriously affects the user experience and effective use of Chinese consumers.

As a PPE industry expert in charge of the UK, Gaomai, in a responsible attitude towards each consumer, has initially achieved a soft landing on the Chinese market after a long preparation period after deciding to enter the Chinese market.

Through cooperation with academic institutions and senior experts in the industry, we have done a lot of research on human behavior and national customs in the actual production work of Chinese people, and have made all the products that are scheduled to be China to China with profound Chineseization and specialization. . Optimize and innovate existing products from multiple dimensions such as physical characteristics, working environment, usage habits and regional characteristics, and invite a large number of ordinary front-line workers to conduct free trials and trials, collect and analyze research data to achieve continuous optimization and upgrading of products. Strive to improve the safety and comfort of Chinese consumers in safety protection products.

At present, the British Gaomai products have been successfully involved in the e-commerce field, and are sold on platforms such as Jingdong and Alibaba. 'hyMAC' advocates open-minded and mutual learning, cooperation and win-win, will adhere to the concept of listening to, study and treat with sincerity, and is determined to become the first to truly meet the needs of Chinese consumers for safety protection products. The best supplier!