The key period of the transformation of the pesticide industry: will use technology to fight the market

This year, the central government will allocate 15 billion yuan to focus on supporting small and micro enterprises. Pesticide companies that meet the national "Twelfth Five-Year Plan" and related industrial policies can apply for funds to carry out technological transformation and upgrading of technological equipment. Zhang Wenming, head of the petrochemical division of the Ministry of Industry, Raw Materials Industry Department of the Ministry of Industry and Information Technology, pointed out a transition path for the pesticide industry at the crossroads.

The transition to a critical moment to accelerate the transformation and upgrading is the core of the development of China's pesticide industry during the “Twelfth Five-Year Plan” period. Over the years, although China's pesticide production capacity and production have been seriously excessive, but with prices and export advantages, it still maintains a steady and steady increase in output, output value, sales, and exports. In 2011, China's pesticides were exported to 181 countries and regions, becoming the largest number of export countries. However, in the rapid development of the pesticide industry, there are serious problems such as redundant construction, excess production capacity, prominent structural contradictions in the industry, and disordered business order, which seriously affect the sustainable development of the pesticide industry.

At the same time, due to the urgent need to eliminate backward production capacity, China's highly toxic pesticides will face further restrictions and restrictions, and the state will adopt some measures in terms of export and delisting of high-risk varieties. Zhang Wenming revealed in the forum that due to the relatively large environmental pollution caused by the production process, the state is studying related policies to reduce or eliminate the export tax rebates for high-risk pesticide products represented by acetochlor and chlorpyrifos, in order to promote industrial restructuring and upgrading; agriculture The Ministry is also taking the lead in studying the formulation of *** formulations. It is possible that the next step will be to further restrict the use of ***. The gradual advancement of relevant policies has brought the transformation and upgrading of the pesticide industry to a critical moment.

The upgrading of technology is imminent. Zhang Wenming said that the elimination of high-risk pesticide species is inevitable, but the relevant departments are more inclined to gradually advance through the guidance of relevant industrial policies to promote the healthy and sustainable development of the pesticide industry. For China's pesticide industry, the top priority is to use technology to support innovation and change the traditional development model.

According to reports, after the outbreak of the financial crisis in 2008, many European and American countries, including the United States, once again re-planned the development strategy of the real economy and proposed to take the "re-industrialization" road. At the same time, driven by technological innovation, the global industrial structure is undergoing profound adjustments. Therefore, in the pressure and competition, the deep-seated contradictions and problems accumulated in China's pesticide industry have been extremely acute.

At present, the independent innovation capacity of China's pesticide industry is not strong, and the funds invested by companies above designated size accounts for only 0.7% of the main business income, which is too large compared to 10% to 20% of developed countries. At the same time, the industrial structure is still unreasonable, the industry concentration is low, and the problem of overcapacity is prominent. The industrial layout and regional energy and resource carrying capacity do not adapt. The development vitality of small and medium-sized enterprises needs to be strengthened. In addition, over-reliance on investment-led and export-driven, as well as the consumption of resources and energy and low-cost factor input, are also worthy of attention. This extensive growth mode will become more and more as the global economic revolution and global economic growth model change. restricted.

According to reports, the core competitiveness of the brand reputation in China is currently not strong in the core competitiveness of China's pesticide industry, economic efficiency is not high, lack of internationally competitive enterprise groups and well-known brands with international influence. After the export of many pesticide products, the manufacturer’s logo could not be seen. Therefore, in order to realize the transformation of the largest pesticide-producing country into a powerful country, in addition to improving the technological innovation system, the establishment of corporate brand and reputation must also be emphasized.

In order to create a brand name for pesticides, the pesticide industry must speed up industrial energy conservation, eliminate backwardness, mergers and reorganizations, encourage small and medium-sized enterprises to strengthen joint, and form large-scale pesticide companies in due course. Enterprises should be based on production, quality assurance, focus on training the brand and marketing network, speed up the establishment of an efficient supply and marketing and service system, expand the agrochemical service business, and gradually establish a full-process service system from production to use.