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According to relevant investigations, in China's small home appliance products, the frequency of replacement of ordinary rice cookers is the highest among all home appliances. The average use of rice cookers will be scrapped in only three to five years, and the main reason for scrapping is the quality of the inner pot. According to store personnel, this year the brands have done a full article on the rice cooker liner. Midea has launched the "Space Black Crystal" liner and its sales have risen sharply. Panasonic launched a unique hard wear-resistant black inner pot. Only on the basis of Teflon, the hard inner pot was introduced. The new technology of the public manufacturers has also made the inner pot technology of rice cookers a big step forward, setting off an “upgrading campaign†for the quality of rice cookers in the industry.
In addition, consumers are most concerned about the quality of rice cookers. Consumers are increasingly rational, not only that rice cookers can cook good meals, and they should be convenient and safe to use. In addition to looking at brands, many consumers should carefully check whether there are national inspection-free products and Chinese famous brands on rice cooker products before deciding to purchase. Stickers, the average consumer believes that there is such a label of the product, the quality is more assured. Naturally, manufacturers will not ignore this point. In addition to previous measures such as price reductions and gift promotions, many manufacturers have put quality promotion in an important position this year.
Survey shows that the most important thing is to buy rice cookers
For consumers, double price reduction is a common phenomenon and can only be a deciding factor in the timing of consumers' purchase of products. The choice between brands and quality are the more crucial factors. According to the research data of China Yikang, the top three positions in the market for computer rice cookers are Midea, Panasonic, and Supor. Among them, the market share of Midea’s computer rice cookers was 49.93%, Panasonic 16.45%, and Supor 10.35%.