Security industry year-end inventory

After the rapid development and technological changes in 2014, the security monitoring industry will go in the new year. We will take a look at each of the top ten aspects of the security industry in 2014 to help everyone see the development of the security monitoring industry and forecast the global network video surveillance in 2015 based on relevant data and trends. For the security industry, 2014 was an extraordinary year. In this year, the security industry not only maintained a high growth rate in the industry, but also fundamentally changed the layout of the industry.

As IT companies, Internet giants and other giants make great efforts to enter the security market, it will become increasingly difficult to achieve sustainable development in today's traditional model. Iterations of new technologies, due to the broadening of the commercialization of civilian markets, traditional manufacturers Adjusting the transition is a general trend. Security companies can only keep pace with the times and follow the changes in the market to adjust and transform before they can continue to grow and usher in a new leap.

With the deepening of technology, intelligence and civilian use have gradually become the trend of the industry in the future. So, what is the overall development status of the security industry in 2014? What are the characteristics of the market and what are the hot spots that deserve attention? Here we will carry out one by one inventory security industry year-end large-scale inventory 1, network video business revenue for the first time to the top network video will soon surpass the traditional analog devices become the mainstream of video surveillance. According to Imsresearch's earlier report “The world market for cctv and video surveillance equipment”, this year's online video revenue will surpass analog devices for the first time.

Since the rapid rise of network HD cameras in 2009, network monitoring has maintained a rapid growth trend. In the security market in 2014, the annual growth rate of IP surveillance cameras has maintained a 30% growth rate, and it also shows that HD surveillance will continue to be monitored in the coming year. Is the main trend, and the market is moving in a more high-definition direction.

Faced with the challenges of network monitoring, analog surveillance, despite its declining market share, still firmly occupies a large market. Can online video products surpass analog technology products in 2014? To be conservative, at least in 2016, I still believe that analog products will still maintain a market share of around 50%-60%. According to Imsresearch's 2013 simulation of 79% market share monitoring, it is possible that by 2018, network monitoring will exceed the analog market for the first time.

Although network monitoring has maintained its growth rate has not subsided, its exposed problems are still minor. One is the bandwidth problem. Although with the commercialization of 4G, it is possible to solve the bandwidth problem, but it is not a short time for 4G to be popularized. The appearance of 265 technology can effectively reduce the bandwidth. At present, there are also cameras of this technology in the market. Although the future is very promising, it still faces the limitations of external support conditions and technology diffusion time. The second is network security and storage issues. Although the cloud technology can effectively solve the storage problem, the security of the cloud still needs improvement from the recent ICloud incident.

2. What is the analog monitor of honesty?

In 2014, analog HD solutions emerged in an endless stream. Both the Sony 960H and the new generation of HDCVI, HDTVI, and AHD continue to impact, and the analog market is gradually becoming more and more high-definition. At the same time, it is also thinking why the introduction of HDSDI, which uses coaxial cable transmission for a few years, has not been popularized: The security monitoring market is mainly guided by the price market, and it also confirms the theory of replenishing barrels. To make up for the insufficiency of analog surveillance, what is needed is "wood" rather than "gold Bars."

There is not much difference between the HD HDCVI, HDTVI and AHD, but the first-to-market advantage is the first-mover advantage. The catch-up of latecomers is actually quite hard. Since there is no banner for leading companies, they can only kill low prices. Moreover, in terms of overall performance, it is not advantageous in terms of performance, it is late in the world, and it is abandoned by the two giants. Therefore, AHD should only use the “price card” to break the arm to survive. Of course, this also logically explains why AHD is currently more popular in Shenzhen's security market, because manufacturers are more sensitive to prices.

Video surveillance systems are moving toward high definition and networking, and traditional SD simulation will not be willing to quickly withdraw from the market. Under such circumstances, the application value of 960H, HD-SDI, HDCVI, HD-TVI, and AHD will also be highlighted. Out. Although the environment has created such products, the destiny of these new technologies will be hard to come by when the high-definition network becomes mainstream.

3, HD Pearl crown: H. 265

Latest H. The 265 standard basically inherits H. The 264 frame, H264 due to algorithm optimization, can only achieve standard-definition digital image transmission speeds below 1Mbps; H265 can achieve the use of 1 ~ 2Mbps transmission speed to deliver 720P (resolution 1280 * 720) ordinary high-definition audio and video transmission. This means that H is designed to have a limited bandwidth. The 265 is capable of transmitting higher-quality video on the Internet. At the same time, only the original half of the bandwidth is required to play video of the same quality.

H. The 265 standard will accelerate the popularization of high-definition products in the security industry, promote the development of ultra-high definition (4K) products, and will also change the cost structure of video surveillance products. H. 265 standards on the four major impact of the security industry: 1. Bring more HD spots to the front end; 2. Bring more convenience to storage; 3. Bring faster processing efficiency to the transmission; 4. Improve the efficiency of information sharing.

4. Is 4K a superstar or a vase?

The rise of 4K has its origin in television display. It can better meet the higher monitoring effect with a resolution of 4096×2160, and it is applied to many domestic monitoring centers. The resolution of 1080P video on the big screen is not keeping up with today's resolution. In the second half of 14th year, corresponding supporting equipments were successively listed, such as 4K cameras and 4K NVRs. Therefore, since 2015, 4K will make its mark, and the new round of product replacement will come soon, and will take the lead in the application of high-definition industries such as public security and transportation.

Although 4K has many advantages, its system requirements for the entire project are also quite high. The current mainstream coding technology is still H. 264 (H.265 encoding is not yet mature). With this coding technology, the demand for storage and transmission in 4K will increase exponentially with respect to 1080P. However, in many current monitoring projects, the expenses occupied by storage are already To reach more than 50%, this increase in cost will bring heavy costs to the user. Without solving the cost issues such as transmission and storage, the market will continue to be dominated by 720P and 1080P in the next few years. 4K will mainly be used in higher-demand government areas such as transportation and public security.

5. Chip, the industry leader of Eternal Heart's video compression processing chip, U.S. security company AMB introduced the 28-nanometer S2L on the basis of the successful S2/A9 video compression processing chip, and recently introduced S3 chip and S3 chip. Dual-core ARM Cortex with up to 1.2GHz clock speed? - A9 CPU floating point and NEON TM as well as dedicated DSP subsystem for ISP, video compression and analysis. The S3 series includes software-compatible system-level chips ranging from 1080@60fps to 4K@60fps video, H. 264 and H. Multiple data streams between the 265 format support and transcoding interchangeability.

S3's Linux-based software development kit (SDK) allows designers to create IP cameras that provide individual differentiated functionality, including wireless connectivity, cloud services, wide-angle panoramic viewing, image analysis, front-end video, and image transcoding. With the continuous upgrading of market demand for high-definition, more and more manufacturers will continue to launch ultra-high definition network cameras based on S2L and S3 SOC chip solutions.

It is also worth noting that now that he is occupying the low-end market, video surveillance also appears based on H during the year or next year. 265 compressed chip. Texas Instruments Inc. (TI), which previously ranked first, has gradually withdrawn from the field. Its TI365/368 module for Camera has been discontinued. TI will continue to maintain the high-end market, but estimates for the low-end market will no longer occur. Introduce new products.

Although TI’s number one ranking faded out, Taiwan’s manufacturers such as Zhiyuan and Xintang’s “sphere of influence” gradually narrowed. Hass occupied most of the security market, but in the face of market saturation, Hass sought In the new field, the territory is expanded. It is understood that there are currently camera module manufacturers of traditional mobile phones are discussing cooperation with the Hass monitoring department, hope to use Hass chips to develop camera modules, applied to more fields, such as toys, home and other industrial markets. Not only is it a module manufacturer, IPC's planners are also very optimistic about the future development of video modules and launch new products. With the wide application of such module products, it will be able to meet the communication requirements based on video interaction in the future. (such as video interactions, video conversations, video searches, etc.)

In addition to Anba, Hass, and TI, chipmakers such as Sotec and New Tanger will continue to introduce SOCs with higher frequency and higher processing power.

6. Is the intelligent era still far from us?

Since the development of the security industry, various network video surveillance technologies have gradually improved. Security monitoring has gradually changed from analog to digital, and its technology is accelerating toward the direction of high-definition, digitalization, intelligence, and integration. However, it is necessary to promote the intelligentization process. Only when the front-end realizes intelligence can a large-scale intelligent application be formed. This will also profoundly affect the entire security industry's development pattern and usher in a long-term progress for security.

In the past security exhibition in Beijing, smartIPC and ntelligentIPC became the focus. In the past few years, smart analytics functions were integrated in the back-end, and now no back-end analysis is required. Front-end cameras already have these features. Replaced the use of traditional infrared radio equipment. Identify the content of the monitoring picture, and perform semantic description and best picture capture on it, and then analyze it through the back-end big data platform to replace human thinking and judgment.

The previous safe cities were mainly analyzed and identified by the back-end intelligence. The cost was very high, so they could only be used in small-scale applications and could not really become the basis of big data. The corresponding front end can perform image analysis through smart cameras, reducing back-end pressure and transmission bandwidth. This will help improve the prevention of crimes and increase monitoring efficiency. Afterwards, video surveillance will gradually shift from “price-oriented” to “intelligent”-oriented.

7. Bright future of mobile network monitoring With the development of network communication technology and the increasing popularity of mobile clients such as mobile smart phones, video surveillance systems are not limited to the application of forensic evidence, and video surveillance has become more of an administrative law enforcement response and risk avoidance. Important tool.

After a violent terror case occurred on the Kunming Railway Station on March 1 this year, several similar cases took place in the follow-up period. The country also paid more attention to the stable work in various regions. Live video footage becomes an important law enforcement tool. Real-time video on the scene can not only be transmitted to the public security command center, but also directly to the mobile phone and PDA in the hands of the nearby patrol car or related personnel. From the perspective of the public security department, any information that can help them better understand the situation on the ground and formulate emergency measures is very useful. From the perspective of industry users, it can better protect their staff and their assets. For robbed bank workers, drivers of hijacked vehicles and principals facing campus emergencies, a more sensitive alarm response system and real-time video messages mean less property damage and casualties.

8. Smart homes lead the Internet to compete at the current stage Online video surveillance services are mainly concentrated in government, education, road traffic, public security, financial banking, energy power, petrochemical, and other industrial users. This year, SMB/home users Development has started. There are traditional video surveillance manufacturers entering the field of civil monitoring, such as: Haikang's fluorite, Dahua shares of the Orange, LifeSmart, ibaby, etc.; there are millet's "small ants", Baidu, iBT, 360 and the East Netcom cooperated with 360 webcams and other internet companies. These products provide home users with excellent monitoring products and solutions, and they can all meet the needs of home users.

At the same time, this has brought great shock to the security industry, because all people can see that this is the entrance of the small security industry to break through the shackles of the industry and expand into the civilian market. At the same time, this is a big market that is partial to IT, so security companies must think twice and consider whether or not to follow the trend into the smart home. Because professional security and civilian security have completely different concerns, not only involves the company's resource allocation, but also make new changes in product planning, service methods and channel establishment. The technical renovation of smart homes will be very fast, and the replacement of products will change with each passing day. This requires companies to have sufficient protection in technology and capital. This strategic adjustment needs to be weighed, and the layout is not in the right direction, which may lead to a full set of losses.

In the smart home camera market price is relatively low, are looking for interest points, the general use of equipment plus operating services for sales model, such as 360 camera price of 149, but the follow-up of cloud storage is the need for operating service fees. Several companies launched the Internet brand is only a preliminary test of water, we dare not invest large-scale, probably because the market has not reached the heat. After all, in this era of "Internetization", no one can say that they will win.

9. Power-over-Ethernet Security The new darling of traditional monitoring and wiring power supply has always been a big problem. In the period of IP video surveillance, network infrastructure support is the focus. The most critical one is power supply. Previous cameras were powered locally but since the introduction of POE, the common form is a Power over Ethernet IP camera.

As early as 2003, IEEE introduced the 802.3AF POE power supply standard. 802.3AF provides 48V/15.4W DC power under the condition of allowing cable loss, and its current supply standard network camera is more than enough. The camera power supply has been widely used.

Not long ago, the relevant international standards organization approved the IEEE802.3at Power over Ethernet (PoE) technology standard (commonly referred to as POE), which greatly increased the maximum power of remote power over Ethernet support from 15.4 W in the previous IEEE 802.3af standard. 25W. However, this cannot meet the needs of most PTZ cameras on the market. In order to meet the requirements for the use of high-power PTZ cameras, some non-standardized POE solutions have been developed. These solutions use the excellent current handling capabilities of Cat6 (and above) cables or the individually larger PSE modules. In order to solve the transmission distance problem of Ethernet, the feasible range of POE is increased through Ethernet Extender. At present, there is already a transmission distance of more than 700 meters in the market. This Ethernet extension technology will have greater development in the future to meet more power and more distant power supply.

10. Looking for a new blue ocean With the development of security manufacturing industry, homogenization competition and price war have caused many security companies to feel the pressure, the polarization of the industry is becoming increasingly obvious, and the market share is also a siege; Weak, in the market competition until the elimination of elimination, the first half of 2014 in the Pearl River Delta small and medium-sized security companies in the closure of the tide and some companies to recover debt news is the best evidence. For example, Samsung Security was the first to cancel China’s General Motors, and was recently passed on to the Hanwha Group. All the signs are that this year's security market is an unusual year. Are looking for their own breakthrough point.

After years of development, China's security manufacturing has become one of the world's most advanced manufacturers. Shenzhen's manufacturing speed is among the highest in the world. There is a such joke in Shenzhen Huaqiang North. Apple 6 is released in the United States in the morning and can be purchased at Huaqiangbei in the evening. . This indirectly explains the reasons for the closure of small and medium-sized micro security companies in the Pearl River Delta. There is no real technology. Basically all of them are manufacturing processors, and they cannot give a solution.

From the data of listed companies in the first half of the year, it can be seen that business and profits such as Haikang, Dahua, Jieshun, and Infinitu have both grown at a double-digit rate, hardware competition will eventually ebb, and soft power competition will start quietly. These companies have a complete set of solutions, not simply sell the only product. The distribution markets around the world are in the Red Sea, but they are completely different from the distribution market. The project market is still a blue ocean. Understand customer needs and provide solutions to get out of the Red Sea and enter the next blue ocean. .