Parquet flooring is still a "niche product" and requires revolutionary innovation

The brand floor has been scrambling to push parquet flooring since the beginning of this year. In our view, the era of parquet flooring seems to have come. Originally only the parquet floor of niche products began to occupy a place in the floor exhibition hall, and many floor manufacturers also prepared new products.

This reporter learned that this is not only the market demand brought about by the increase in consumer demand for personalized products, but also the inevitable trend of floor manufacturers in pursuit of individuality. Although many brands have launched parquet flooring, others have said that parquet flooring is, after all, a niche product, not a product of innovation, and the industry should have more innovations. Jiuzheng Building Materials Network Xiaobian brings you three analysis of the status quo of the parquet flooring market:

Variety of tricks, but the price is also unreasonable, the reporter visited the Red Star Meikailong East Fourth Ring Store, actually home Shilihe shop and other stores found that the original is only as a decoration and other products to supplement the parquet floor, a big "righting" This means that it has occupied a lot of main booths in the exhibition halls, and many stores have also spread it to the front of the store to attract popularity. Some stores also have a brand that specializes in parquet flooring. The store's walls and floor are covered with parquet flooring. According to the reporter’s statistics, icons, nature, WorldFriends, Anxin, Life Home, Fudeli, and Tejia have all launched specialized parquet flooring, and BMI, Feimei and other brands also have one or two parquet floors. Show in the storefront.

In addition to changes in quantity, the pattern of parquet flooring has also increased a lot compared to the past. Reporters saw in the store, solid wood, solid wood composite and laminate flooring have introduced the mosaic products, and in addition to the mosaic of different species, color of the wood splicing, matching, the surface of the pattern is also a lot of style, there is a fusion of marble, metal, Variety of materials such as rare wood species, variety of colors, varied colors, really attractive eye. Although the parquet flooring looks good, the price is not cheap. According to the reporter, the price of general solid wood parquet is above RMB 1,000/sqm, and some of them have reached RMB 4,000/sq.m; the price of solid parquet flooring is generally between RMB 500/sqm and RMB 800/sq.m. Even if it is reinforced parquet flooring, the price is between 300-500 yuan / square meter.

Personality needs to create a large-area display in the parquet store. Some companies use parquet flooring as the main product in the second half of the year. Insiders also introduced that parquet flooring is the protagonist of the floor exhibition held in March... All of this can not help but ask why: Why? Parquet flooring has become the flagship product of many companies, and why are many companies concerned about it?

Consumers' individual needs are an important reason to promote the mass market of parquet flooring - this is also the consensus of the industry people on the appearance of a large number of parquet flooring. According to Wang Xiaoyu, marketing director of Shengxiang Group, with the increasing demand of consumers for decoration, more and more people expect to use high-end, personalized products. The parquet floor has obtained common products through design and spelling innovations. Different decorative effects have been welcomed by some consumers.

At the same time, the company’s products also require personality. According to industry insiders, the homogenization of the flooring industry has been serious. After repeated propaganda on the types of wood and applicable functions, the selling points have been few. The introduction of parquet flooring can satisfy some owners' needs for personalized materials. Also reflects the company's design and production capabilities. Designers also play a boosting role in this trend. “The search for fresh materials by designers has also promoted the development of parquet flooring.” said Yao Guoyan, deputy general manager of the Beijing Sales Center of Bimei International Group (Hong Kong) Co., Ltd., which represents a number of overseas flooring products.

At present, there are still a few niche products in the country for the past few years. However, there is still a problem of homogenization. “Only the personalized design based on the needs of consumers is the way to the future development of parquet flooring.” According to industry insiders, parquet flooring is just a breakthrough in the design and spelling of the floor. It is just a "scratch and pedigreed technique," not a revolutionary change in the development of wood flooring, and the industry still needs more revolutionary innovation.

Despite the rapid development of parquet flooring, many companies rush to eat this piece of cake, but it is not easy to win. According to Xiao Fang, deputy general manager of Anxin Flooring Beijing Branch, parquet flooring has higher requirements in materials selection, processing technology, equipment requirements, and workers' skills. Enterprises must possess certain capabilities to control this category. Wang Xiaoyu also stated that although various grades of parquet flooring can be produced and designed, the positioning of parquet flooring is also very important and must be consistent with the company’s own positioning. In addition, due to the fact that the utilization rate of materials for parquet flooring is not very high, there are a lot of hand-carved parts, and the technology is more complicated. The price will not fall in the short term and it is a relatively high-end product series in the floor category. "At present, it is still a niche product, and it only plays an embellishment role in home decoration. It does not use too much area, and it is not a mainstream product."