IKEA is without a doubt the most successful home furnishing store in the world. Today, but it seems not only a store, but a home life experience museum? A way of life? A religious culture? Today, many people take pride in being able to eat a foreign snack at IKEA. Many people take pride in serving themselves. In fact, you are a part of IKEA's teaching. This is the charm and success of IKEA. Store layout: according to customer needs PK according to manufacturer brand China's local stores are laid out according to manufacturers and brands. Many furniture companies are fighting in order to get a good position in the store, so the industry is suffering from internal injuries. In contrast, the layout of IKEA is based on the scientific and reasonable layout of customer needs. Shopping at IKEA is a kind of enjoyment, and it is a gluttonous feast of a fashion decoration culture. From this perspective, IKEA provides us with a home decoration school and the opportunity to participate in the home exhibition, this opportunity is free Of course, it is also of great value, which is one of the keys to Chinese people's enthusiasm for IKEA. If you think that the energy of IKEA is nothing more than that, it is obviously wrong, and the charm of IKEA is not so. IKEA ’s products are scientifically arranged according to demand, and the classification and placement of the overall effect are scientifically matched, the display sales and the warehousing sales are unified, and the large pieces of furniture and small pieces of jewelry are unified to make people look more informed and long. Knowledgeable, layered and not tiring. IKEA pays attention to details. There are a few short pens and small papers for you to use when you want to write down the things you are interested in. When you are tired of shopping, you will find that it is just There is a place to sit not far away for you to enjoy. IKEA's overall effect display is very suitable for the current status of our living. IKEA has forty, fifty, sixty, seventy square rooms or suites, making it easy for people to choose according to their actual situation. Compared with the traditional furniture for the furniture image store, IKEA model room is more modern and practical. If your house is 70 square meters, IKEA ’s 70-story flat effect display area will provide you with a reference. IKEA provides a modern, stylish, warm and a little “foreign†petty bourgeois decoration standard. If you want to adjust your living room or bedroom, IKEA will also give you a template suitable for you to choose from. In the process, you will find that you should think that you should buy a lamp similar to IKEA and put it on your desk. In the past, what kind of Accessories to buy is put in the living room. IKEA has affected you. You are already a member of IKEA education . This is the power of IKEA. This kind of supermarket-style and warehouse-style shopping at IKEA easily reminds people of Wal-Mart and Carrefour's large-scale, inexpensive, and abundant products when they entered China. Standard purchasing, membership system, big home concept Supporting IKEA also has some unique inner things. The core advantages of IKEA are procurement and cost control. As the world's top 50 companies, IKEA's global sales of products are an alarming number, who supplies so many commodities? How is it supplied? IKEA adopts the model of global procurement and seeking customized OEM. Is it possible to sit back and relax as a supplier of IKEA? This is not the case, IKEA has its own strict quality standards and environmental protection standards. For a hundred years, IKEA should be able to calculate the cost. He can easily calculate all the costs of making a stool for you. Calculate the proficiency of the workers in terms of length and length, and reserve a little profit margin for the supply. To achieve this, IKEA also controlled costs well and avoided its own risks. IKEA's success also benefits from its cost procurement and control system. This system is rigorous and scientific. However, many domestic companies still stay in the original simple relationship model. IKEA's purchasing and processing conditions are strict, and many manufacturers are not used to it. The IKEA practice that neither feeds you nor starves you makes many companies feel headache. IKEA ’s big home concept gives IKEA a good space to play, from decorative design to accessories and furniture, IKEA ’s pan-home concept makes IKEA have a lot to do with its development. IKEA has four million members in China. It extends to the fields of credit card, insurance and tourism. IKEA brings new rules of the game When IKEA affected the Shenzhen home furnishing industry, it also had a huge impact on the breakthrough of the channel of the furniture industry. The current battle for furniture channels is related to the long-term survival of furniture manufacturers. Many people think that the furniture hypermarket and the so-called Mall are a siege. The people outside are crowded and want to come in. The people who come in feel like they are living like years, and they want to go out to find a better place. Most of the store owners do not hesitate to kidnap the manufacturers for their own benefit. The manufacturers feel more and more committed and extremely passive. The independent stores of Meikemeijia are costly and risky. The small and medium-sized stores established by associations and other relevant organizations are not suitable for themselves, which makes people feel uneasy. The spontaneous alliance of manufacturers is either unleaded or lacks trust or disagreement. The online sales of large pieces of furniture have not yet made a breakthrough. Exports are becoming more and more difficult. Engineering and government are difficult to do. Dealers have become cautious in shrinking In addition to the poor economic environment, the entire furniture industry is suddenly shocked, as if it was overwhelmed, this is the status quo. Under such circumstances, the effect of the Shenzhen IKEA phenomenon on our channels is more unusual. The enlightenment from the IKEA phenomenon is not just to let us build another IKEA. Shenzhen E-Shop is also very IKEA, but unfortunately the public does not buy his account, and its popularity and sales are not ideal. I think, first of all, imitating will fall off, and IKEA has accumulated for nearly a century, and in the continuous innovation, whoever wants to learn, may not keep up with its pace. IKEA has been influencing people around it in its own way. It requires people in the restaurant to send the finished dishes to the designated place, which can save the time of both parties; it will only provide energy-saving light bulbs; it spends a lot of pen and ink on the label to tell Chinese customers, some of its products are made from recyclable materials. The statement that "IKEA is a supplement to the traditional Chinese store" is superficial, and IKEA opens a window. IKEA gives us a revelation that manufacturers can mix and match scientifically and rationally to build a new store that truly adapts to the market and customers. It is a way to get rid of the bitter sea of ​​current channels. It all starts with the promotion of the industry and the improvement of the practitioners' ideas. Grille Daring Light,Recessed Led Grille Downlight, Aluminum Grille Light,Led Embedded Grille FOSHAN CITY KURUI LIGHTING CO.,LTD , https://www.kuruilighting.com