After more than 20 years of rapid development in China's furniture industry, after entering 2012, the growth rate is obviously not as good as before. The reason is the most obvious in the residential industry. There is a negative growth in a certain period of time, while the growth rate of commercial real estate is Very fast. Many furniture people have exclaimed that the market crisis has really come. At the same time, some furniture brands have attacked the trend and hope to take advantage of future growth opportunities. Many entrepreneurs in China have long been accustomed to follow the trend of growth, lacking the courage and courage to attack against the trend. The furniture market of China's 1.3 billion people is much smaller than that of European and American countries. The size of the US furniture market is several times larger than that of the Chinese market. What are the reasons? In addition to the decisive factors of consumers themselves, the construction of market channels and consumption guidance are also extremely important. . In recent years, with the rise of consumer groups represented by the post-80s, the consumption structure of the entire furniture market is undergoing a complete change. Personalization, serialization, colorization, and art are about to influence the consumption thought of this group. They no longer obsessed with foreign furniture brands, but more valued the matching of furniture products with their demand value. How to achieve greater personal value in limited furniture space is the focus and key of their pursuit. At this point, the furniture industry should dare to learn from the clothing industry. Many domestic clothing brands have far more value than imported brands. This is the power of the brand. The new 80-year-old consumers are willing to pay more attention to domestic furniture brands. It is an opportunity for the furniture market. We can find in the market that the former foreign brands have to lower their bodies to cater to the needs of Chinese consumers. All of this stems from the advancement of domestic furniture brands and even changes the rules of the game. It is precisely because of the efforts of some well-known domestic furniture brands that it has created the driving force for the sinking of foreign furniture brand channels, and also provided consumers with greater benefits. China's urbanization rate is several times that of Western countries. After more than 30 years of hard work, China's urbanization level has reached more than 50%, but the overall urbanization level still has a large gap with Western developed countries. And this is precisely the opportunity for Chinese furniture brands. The urbanization of China's vast rural areas bears the brunt of the urbanization of housing. They need a highly cost-effective furniture brand. This is the opportunity for domestic furniture brands. Rural urbanization requires most of the products to be too costly and quality. Reliable, good after-sales service, these elements are often the strength of domestic furniture brands. Therefore, furniture brands should seize the opportunity of urbanization and reduce the market opportunities of foreign furniture brands in this range, thus establishing a good reputation and reputation. Concerned about surprises Label: How should the furniture market be blocked against the development of furniture brands? Previous: Counterfeit wind prevails in the sanitary industry development encounters three major "绊 Next: Price reduction non-unique magic treasure bathroom promotion should be inseparable Stainless Steel Cutting Board Rack
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