Environmental protection first: waterborne coatings or occupy more than half of the paint market

Recently, in paint shops, businesses have used the concept of environmental protection to promote their products. Although the paint content of a certain paint store is marked with the chemical composition of various ingredients, the name “green environmental protection” is still used. The owner also vowed to the author that it is absolutely environmentally friendly. However, many of the “green” conditions for paint products are not as much as businesses say, but even cover up the real situation and actually move hands on environmental certifications.

Coatings industry: “Environmental Protection Label” is in a messy controversy “Do you have a new house ready for marriage? We have a special wedding room paint to ensure that there is no pollution, and to pave the way for pregnancy. When you have a child, you can go to us Here to buy children's room designed for children's paint." The owner of a brand paint shop to recommend this to the author, it sounds really professional enough.

In the store, although the brand's bottled paint is marked with the chemical composition of various ingredients, it is still known as “green” and the owner also vowed to the author: “Absolutely environmental protection.”

A lacquer shop, sales promotion ** promoted to the author an intelligent paint, said that the use of photocatalyst, negative ions, nano-and other principles, the indoor gas waste removal. According to the weight difference, it is divided into two kinds of 188 yuan and 298 yuan. "If you think that the price is high, we have other brands and they are all environmentally friendly," said the sales promotion.

The address of the paint shop was relatively dispersed. Yesterday, in order to understand more about the market conditions, the author also came to the Xinhua Road in the urban area. There is a large number of in-store brands selling paint, but some have a net content, some have no standard, some have a net content of kilos, and some have a standard.

The store owner said that if you want some economic benefits, you can buy a paint produced by a manufacturer in Jinjiang, a bucket of 40 kilos also only 40 yuan, carefully look at the packaging, the author found this paint is also the name of "green", The boss could not pick up the relevant test report. Although the warranty period is 6 months, the production date column is blank.

When asked about this, the owner explained: “This paint is very popular in our store. These are new and cannot be expired. You can rest assured.” Explaining, the boss opened the lid of the drum. The paint in the barrel is packed in plastic bags and can be opened freely.

Barrel packaging does not indicate the net content of the paint. In the end, the paint in the barrel is multiple. It is difficult to say if there is a shortage of two or less. In the interview, when asked about such issues as after-sales service, many paint shop owners stated that their products will definitely not have quality problems.

Environmental protection certificate Passive hands and inferior paint "change" environmental protection To green decoration, the first thing that comes to mind is to use environmentally friendly materials. Some of the chemical compounds contained in the decoration materials, such as benzene, phenols, aldehydes, and their derivatives, are harmful to the human body. Recently, the author visited the market and found that the environmental protection of many paint products is not the same as that of merchants. In order to cover up the real situation, he actually moved his hands on the environmental protection certification.

When identifying the inspection certificate for paint, do not rely on the merchant's guarantee that the product does not contain VOC. Some inspection certificates did not faithfully reflect specific levels such as VOCs, but instead categorized the content of formaldehyde and benzene in the VOCs to meet the standards. However, they did not talk about the overall VOC content.

VOCs are carcinogenic substances. Excessive amounts are actually healthy killers. This irresponsible attitude is irresponsible to the health of consumers.

General consumers do not have the extra time to play word games with businesses, so it is still mainly prevention. We must choose brands that are reliable and have a good after-sales service. We must adhere to regular business purchases and buy the latest environmental protection products. Maintain appropriate consumer attitudes: Do not trust the product inspection certificate and do not believe it.

The environmental hype became more and more fierce. How do coating companies adapt? Since the Copenhagen conference, environmental protection has become an eternal theme of the development of the industry. However, the paint companies do not use the “green” as a selling point. Think carefully, as long as the products that can be listed, which is not tested by the country several times, if the environmental protection is not up to standard, who's products dare to openly sell it? Since everyone's products are in line with national standards, what is the use of publicity? It's as if everyone has a nose and a mouth. If it's a star that has a full range of features, does it make sense?

Of course, some products are indeed higher than national standards, but as a company, quality itself is life. To make the product quality higher than the national standard and not to clean the ball, this is the most basic. At the same time, it is a kind of social responsibility to produce products with corporate standards higher than the national standards. Especially for products such as coatings, if the environmental protection is not up to standard, it will cause much harm to the human body. Now everyone understands. When consumers buy products, health is not affected. This is the most basic corporate ethics, and there is nothing worth showing off.

From another point of view, if a product has always used environmental protection as a selling point, it may be that it does not have other advantages, and it can only take environmental protection. At the same time, various environmental protection standards and certifications are now varied, and it is difficult for ordinary consumers to distinguish between these standards and certifications. What is the difference between the two? Businesses say how environmentally friendly it is and how environmental protection is concerned. The relevant authoritative departments seldom explain these things. Under such circumstances, it is impossible for consumers who do not have professional knowledge to grow a close eye. They can only rely on the self-discipline of the company.

Taking the paint industry as an example, more than 10 years have passed since the development of this year. Most of the paint brand products themselves are not very different. Regardless of product quality or environmental protection, there is not much difference among several big brands, at best, the price and marketing strategy can be changed. Many consumers are concerned about the color, the general difference is not great, as long as skilled workers can be deployed to configure the consumer favorite color. In this way, the competition in the entire environmental protection coating industry has actually entered the competition between brand value and cultural connotation. Then, taking the quality of the product itself and talking about environmental protection as a selling point, it is undoubtedly a bit behind the times. The pace is out of touch.

From another point of view, if there is no quality problem, if we use environmental protection as a selling point, it will undoubtedly be close to our own products. This is simply not a long-term strategy for a brand. To really hit the market, we must In terms of quality and service of the product itself, this is an important reason to really impress consumers.

Environmental protection first: water-based coatings or occupy more than half of the paint market With the deterioration of the environment, the guidance of social life style, people are constantly pursuing a "green, environmentally friendly, low-carbon" lifestyle. These people are known as the "Lohas" and the first letter of the English word "Lohas" forms the new word "LOHAS," literally translated as "a healthy and sustainable lifestyle." This "healthy and sustainable way of life" is more reflected in consumers' environmental protection at home. During the renovation, they selected various kinds of environmentally-friendly interior wall coatings. Coating companies also introduced "health-preserving paints," "pregnant women's paints," and " "Children paint" and other concepts of products, furniture also buy natural materials, green products and so on.

Exterior wall paint promotes environmental protectionism 1. The environmental protectionism of building exterior wall decoration materials uses environmentally friendly interior wall paints in home decoration to reduce the release of harmful substances. These are small environmental protection concepts.

In addition to the various types of environmental protection concepts that are familiar to us, the systematic concept of environmental protection includes the sustainable development of the ecological environment in a regional or global context, and the adoption of human activities in production and life and other social activities. Various ways to reduce the harmful effects on the natural environment.

In the home field, the major environmental protection issues are: access to raw materials to adopt sustainable development methods, and not to bring predatory harm to natural resources; use energy-saving means in the production process to use various resources, such as water and electricity, and Recyclable; various packaging materials use recycled materials; the final product is friendly to the human body and the natural environment; the product can be recycled and reused after it is finally discarded.

2. Promotion of low-carbon, low-emission, low-pollution and environmentally friendly external wall coatings Environmental protection experts believe that coatings are the second largest source of pollution in modern society and the appearance of environmental protection coatings is undoubtedly a guarantee of health. The so-called eco-friendly paint is a paint that can protect the environment, has the characteristics of non-toxic, no smell, and can inhibit the growth of mold. The interior wall coating should be environmentally friendly, and the exterior wall coating must be environmentally friendly. In addition to the exterior wall coating, the exterior wall coating is low in emissions, low in pollution, and low in carbon, and will not cause ecological impact on the environment. Exterior wall coatings are also favored by customers for their fresh, elegant, non-toxic, tasteless, safe and economical features.

At present, China's external wall coatings have been widely used, but the penetration rate is very low. In developed countries, external wall decoration is the most widely used exterior wall decoration. Almost all exterior walls of Western European countries are decorated with paint. In the United States, 70% of exterior walls of buildings are decorated with paint; over 85% of exterior walls of residential buildings in Singapore are decorated with paint. In addition to the extensive use of exterior paints in developed regions such as Europe, America and Japan, Thailand's exterior wall paints have already accounted for 50% of the decoration. In China, it is mainly based on exterior wall decoration materials such as various types of stone, glass curtain wall, aluminum plate, aluminum-plastic plate and exterior wall tile.

Although current water-based paints cannot replace oil paints in all fields, with the continuous advancement of technology, the general trend of water-based paints is inevitable. But most of this depends on consumers’ understanding of environmentally friendly exterior coatings and their concern for small homes. They pay more attention to the overall living environment and the ecology of the earth. Big environmentalism needs the support of consumers. In Beijing and other cities, oil paints have been sold or even sold out in building materials cities. It is expected that in the next 4-7 years, water-based paint will account for over 50% of the domestic paint market. While reducing the use and emissions of harmful substances, people are beginning to use practical actions to support global environmental protection while paying attention to home health and environmental protection.

With the development of domestic high-performance exterior wall coatings, new types of products have emerged endlessly. The waterborne exterior wall coating series of products have also passed ISO14001 environmental management system certification and China Environmental Labeling Certification (Ten-ring certification), and are truly dual green products. It will not cause any harm to people and the environment.

Now people pay more and more attention to the harmony of buildings and nature, the natural color of non-toxic and safe coatings, energy-saving and heat preservation, low-carbon and environmental protection, etc., which are in line with people's psychology of returning to nature, its price is economical, and the construction is relatively convenient, making exterior paints return strongly. Exterior wall decoration market.