Cologne Hardware Show Essay

In this issue, we focus on the scale of the Cologne exhibition hall of the international exhibition of the journalist Zhang Yue, which fully reflects the charm of the exhibition, with an area of ​​286,000 square meters. It is the nearest exhibition center of Beijing's largest exhibition. 5 times, even if the light walks around the field, there will be a feeling of physical exhaustion. If you are new to the pavilion, you will not be able to find the signposts in the pavilion, especially in the large square exhibition area of ​​Hall 914. Each pavilion has several channels in different directions, criss-crossing and approximating the maze. .

Look at the simple figures from about 3,870 exhibitors from 53 countries and regions, from 96,000 customers in 122 countries and regions, they are undoubtedly, 1 is the world-class gold and 01 merchants often talk about it. In the exhibition hall.

You can talk to businesses that speak a variety of accented English. You will really feel that the world is really small. Cologne is like a powerful radar that helps businesses capture market trend demand signals and the latest product development information from around the world.

The multinational industry united as the trend exhibition day, the British Gold Products and Housewares Manufacturers Association, the old French gold manufacturer association, and the German gold and 1 association old 1+01 announced the formal establishment of the All-Europe 01 Manufacturers Association Federation liver 01. The media calls it a call for a joint heart and a shackle. In Britain, France and Germany in Europe, the market share of the market has reached 68.

The establishment of EEDiMA complies with the European market trend and the adoption of the Euro.

Increasing competition in the global market and strengthening international trends are also contributing factors. Its main purpose is to make 吒01 the spokesperson and leader of the European 01 manufacturer, strengthen the training of European, 1 sales and service personnel, and jointly study the EU's extra-territorial market and countries, 1 consumer culture, and jointly respond to electronic data exchange. E-commerce and product trademark infringement and other questions. 1 The first chairman is France, and the president of 1 association. According to reports. Relevant associations in Belgium and Denmark will also join. 1 In Europe, it is a kind of culture. According to the survey of 98 families of 500 families in France, Britain and Germany, the results of the European 01 market are huge.

The divided family has spent 760 euros on home repairs in the past 2 months. There are 46 families with about 0 tools. 73 families have about gardening tools. The family plan of the event is the event, and it is activity. Among them, British families are most enthusiastic about 01. There are 65 families planning to buy 0 products in the next 12 months.

9, the family admitted that they are engaged in 01 activities because of the cost reduction, but 62 families are also more fun to repair their own home than to hire professionals. Some people are willing to work gardening.

According to the survey. There are currently 2 families in Europe who are required to work on house repairs because they do not do it or the quality of the professionals is good; 82 European families buy the products of the store. This ratio is the highest in the UK. Up to 9 French for 7 reasons is related to British TV, 1 event shows a lot. French TV stations do not promote 01 activities. According to the relevant agencies. In 2000, the European 01 market sales will reach 68 billion euros. Walking through the wide and bright, 1 exhibition area, the author feels the meaning of this kind of culture. The organizers of the Cologne exhibition did not advocate taking big actions against the infringement. The parties often deal with the incident themselves. If you ask a lawyer to file a complaint. There are not many joint actions required to require the infringer to dismantle the exhibits, but there are exceptions. 5 The German Tool Association Yang 1 has set up a booth at the 14th floor. Inform the tool manufacturer of the source of the infringing product, and display the infringed product and the counterfeit product for comparison. The purpose is. To the public to show the inferior quality of imitation products for themselves, the infringing manufacturers provide specific assistance. at the same time. This year, Yang 1 continues to launch English and German versions of protection products and trademarks that are not infringed by scams, 1 such as 3 said 13 books. How to systematically prepare for the exhibition. The actual measures taken by the party 1 after the discovery of the product are provided. It also provides important recommendations for manufacturers who are going to take formal action on counterfeit goods. North also prepares relevant materials for manufacturers to legally prosecute potential counterfeiters.

Once the materials are fully prepared, law enforcement officials will go to the scene to confiscate the alleged counterfeit products = related documents and materials that play a key role in the proceedings.

On behalf of Germany 2, the manufacturer of consumer goods and special tools, it has played a very important role in the prevention of counterfeit goods. It is specially targeted at the two major gold exhibitions in the world and the Hannover work in Germany. Over the years, the German tool manufacturers who produce high-quality tools have been protected.

In addition, some manufacturers or sellers have too many counterfeits. I had to hire a German lawyer to go to the exhibition hall to deal with plagiarism on the spot. The two-year exhibition was still an annual exhibition. The main manufacturers decided to participate in the Cologne gold exhibition every other year. Last year, they gave up the participation in the 1st meeting. Today, the two groups gather in the No. 9 Hall. . Some of them have been announced to participate in the exhibition in 2002. It is said that the reason is that the cost of setting up booths and exhibitors is high. It is too realistic to introduce new tools every year. After all, the tools are not like new styles of plastic pencils. According to the media reports of the exhibition, some exhibitors also tried to extend the exhibition period. Rejected. And was told. Booths that are not vacated during the exhibition year will not be guaranteed in the next year, because in 2001, 1; it is impossible to increase the booth like this year. This year, the company has set a new 11,000 square meters in Hall 9, which guarantees the world. The tool giant set up a large booth in Halls 9 and 14. 1.56 is clear, the annual gold show is the best choice for every consecutive exhibitor. The profit factor of the exhibition company is not mentioned here. Light is on the show. Many exhibitors will also agree with the exhibition company. If German fastener suppliers do not exhibit in 1999, the booths in 2000 will not only be reduced by 4, but also the position is not ideal. Deeply under the fierce competition in the market, the year of absence It is terrible.

616 can't stop exhibiting enthusiasm to face the enthusiasm of exhibitors from all over the world, the author is a bit confused. Today, the world is getting more and more popular, and the world is getting smaller and smaller. E-commerce seems to be ubiquitous, online transactions are not more convenient, traditional exhibitions are outdated, but at least the facts at hand are clear. Face-to-face communication between people is more necessary than ever, and the Internet lacks an atmosphere of direct communication. It is impossible to shake hands with partners and can not feel the quality of products through touch. The role of the Internet as a source of information is enormous, but it is absolutely difficult to reflect the realism and intimacy of the exhibition. It seems. Even if e-commerce is becoming an important means for exhibitors to conduct business, they will not give up their regular appearances.

Opportunity to meet face-to-face with new and existing customers. This is also the reason why the charm of international exhibitions is declining.

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