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In order to move forward in the best possible way, you must constantly understand emerging trends, understand what new technologies are, what they are, and how they work. The era of technological change we are in is not a cold future controlled by robots. Mankind will become stronger - to dominate its own destiny and to control technology in its hands. At the same time, people are no longer waiting for new technologies to change the world, but to reshape the world and let technology work for me – to the masses and to the subtleties.
Accenture launched its annual Technology Outlook for 11 consecutive years. This year, more than 5,400 business and information technology executives from 31 countries participated in the survey, discussing topics such as the impact of technology on their organization and the need to prioritize new technology investments in the coming years. The study found that the technology trends of the last three years are in the same line. 
Today, human beings are more able to control their own destiny than ever before.
The reason may be greatly unexpected.
Some areas that once seemed impossible to achieve digital transformation are now undergoing tremendous changes in technologies such as artificial intelligence, the Internet of Things, and big data, creating more benefits for society. iRobot, which is famous for creating the sweeping robot Roomba, is working with marine environmentalists to develop marine patrol intelligent robots for hunting and controlling invasive species and protecting native fish stocks; other new industries such as precision agriculture are also being reformed to meet The huge food demand caused by the continued expansion of the population.
In addition to business innovation, technology itself gives humans more power. For example, the development of video technology is constantly refreshing the way we view and interact with the world. Early TV programs need to be carefully planned and strictly in accordance with scripts. We can only follow the creator's single perspective and form a common world view. But in less than 100 years, we have stepped into a network of worlds that encompass countless perspectives – they come from governments, businesses – and more importantly, the general public. Now, we have established a true live broadcast culture, using Periscope, Facebook Live and other technical tools, anyone can broadcast content and watch programs.
In addition, the digital age has brought us more than just new tools. Looking ahead, we will have near-infinite level of quantum computing power for processing and calculus, solving the challenges of all walks of life in a new way. We can also apply robots and artificial intelligence to all walks of life and walk side by side with human beings. This is to reshape the whole world and to reshape ourselves. In this grand and continuous wave of change, if enterprises can seize opportunities and take advantage of the trend, they will have the opportunity to firmly occupy a favorable position in the new round of social progress.
Technology is the key to reshaping the human world. So, what should the company do next? The answer is: to make the world a better place with the help of technology.
Accenture believes that technology as a catalyst will help companies tap into huge commercial potential. With technology, people will gain more powerful skills, companies can better listen to customers and employees, and the relationship with individuals will be closer and help them achieve their personal goals.
5 major technology trends that companies can't ignore in 2017
"Technology for people" is the core of strategy that every enterprise should master today. The shift in goals means the transformation of roles, and companies that transform their existing customer relationships through smart technology applications – from buying and selling to partnering. Similarly, employees within the company will benefit from it. Enterprises need to make smart technologies work to meet their needs, in the interests of customers and employees. This means that companies have to put aside their long-term goal of maximizing profits.
The primary pillar of this partnership is the development of technologies that can be used by people. If technology can be regarded as a trusted colleague, the line between corporate development and personal development will gradually fade; in the future, enterprises will play more roles as partners of customers and employees, driving the surrounding business ecosystems. The system has gradually emerged.
The Technology Outlook report believes that in today's digital age, the following five emerging technology trends are critical to business success:
Trend 1: Artificial Intelligence
AI creates corporate digital business cards. Artificial intelligence (AI) will become the spokesperson of enterprise digitalization. Today, more than 3 million people have had a pleasant conversation with Amazon Echo's chat assistant Alexa. Five years ago, when you talked to Echo, the response time he needed was 3 seconds, and now it can reach 1.5 seconds.
From computer vision used in autonomous vehicles to machine learning based on instant translation, from back-end operations tools to playing a higher-end role, artificial intelligence shows us the standards that human-computer interactions should achieve in the future: simple and convenient. When dealing with complex problems, artificial intelligence will fully mobilize the experience gained in various scenarios and channels to take action. When interacting with humans, it will continue to learn and strive to achieve new goals.
Although many people questioned that artificial intelligence is just another technological concept that has been heated up, its development momentum cannot be ignored. The survey found that 85% of corporate executives plan to invest heavily in artificial intelligence-related technologies over the next three years. The management of the enterprise needs to regard it as the core capability of key investment construction, realize differentiated competitive advantage, and create the “facade†of enterprise digitalization.
Trend 2: Platform Economy
Gather the power of everyone. More and more companies have integrated their core business functions on third-party platforms. The platform is rapidly becoming a core “hubâ€, and companies will enter many complex digital ecosystems.
For leading companies, third parties are not only traditional partners, but also an important part of building a new ecosystem and seeking the next round of strategic growth. In the process, companies will define new value chains to create new businesses, new products, and even new markets. Building or participating in a digital platform is not for the pursuit of short-term benefits, but for long-term competitiveness.
Some leading companies have taken decisive action. In 2016, GM injected $500 million into the network car platform Lyft, and combined with Lyft to launch the short-distance service Express Drive, which is easy to rent and use. GM's focus is not on the short-term success of the service, but on the need to use the Lyft platform to embark on a new digital transportation ecosystem where traditional car manufacturers can enter into strategic alliances with vehicle sharing and unmanned pioneers. .
In addition, GM also spent more than $1 billion to acquire driver automation software company Cruise Automation, and further invested $1 billion to build a driverless vehicle test facility in Detroit. The United States Whole Foods Market and department store e-commerce Instacar have cooperated with domestic Zhongan Insurance and Dajiang Innovation to provide a full range of agricultural drone insurance protection services for rural users. The same is true.
In the process of entering the new generation of digital ecosystem, some enterprises are building their own platforms and building a new ecosystem with their business as the core. In fact, 70% of the "unicorn" start-ups are platform companies. But not all companies must be platform providers. Some companies have such opportunities, and most companies rely on existing platforms to enter new ecosystems, which saves money and is fast. Regardless of which of the above models is adopted, all companies must take advantage of the platform in their ecosystem to maximize success.
Trend 3: New Talent Management
With the popularity of flexible labor dispatch platforms and online work management solutions, traditional human resource models and architectures are gradually disintegrating, and the open talent market will become the mainstream of the future. Therefore, the key to rapid innovation and organizational change – the formation of a talent team on demand will be a necessary condition for the company to truly achieve digitalization.
For centuries, companies have been using a solid hierarchical employment and management model that faces enormous challenges in the current digital age. The survey found that 73% of executives surveyed pointed out that corporate bureaucracy is stifling productivity and innovation. 
Tezign.com, which specializes in graphic design, UI design, illustration design and animated video design, is a technology-based platform for designing creative solutions. It has attracted more than 10,000 outstanding design and creative talents from 16 countries and 74 cities, and has served more than 4,000 corporate customers, from Fortune 500 to start-up companies, including Unilever, Coca-Cola, Yili and Youku. . Tezan uses big data to accurately match design creative talents and corporate clients, and provides legal management, financial management and project management tools.
In addition, established companies are also changing the talent management model. At present, P&G is making efforts to increase the number of “flexible recruitment†and plans to invest millions of dollars in the next two fiscal years. In the survey, 85% of IT and business executives plan to hire more independent freelancers in the coming year.
Trend 4: Design Thinking
Inspire new experiences for users. What if the technology can be done for everyone? Today, the use of digital technology to create a personalized customer experience is seen as a new battleground. Technology will further enhance the efficiency of human-computer collaboration, which not only brings a good personalized experience, but also can effectively improve the efficiency of the use of digital technology, making technology truly a useful assistant for human beings.
In reality, humanity is far more complex than technology. Researchers have found that people are more likely to respond to warnings popping up during work. That is to say, if technology can match people's work, people will use it; otherwise, people will abandon or ignore it. The dilemma faced by cyber security clearly reflects the following technical insights: only the technical functions are far from enough; if a company wants to achieve real success, it must take into account human behavior.
From simple personalization techniques to fully customized service experiences, there are huge business opportunities in the process. Unlike other retailers, apparel ordering start-up Stitch Fix delivers tailor-made styles to each customer's taste; 99.99% of the company's products are unique.
In order to fully utilize the back-end analysis capabilities and the technologies that support the focused behavior of artificial intelligence, enterprises must regard each application software in their own systems as a window to understand customer behavior and a test bed to improve enterprise products and services.
The more an enterprise has an in-depth understanding of why a customer is buying their own products, or the specific way in which employees use functional tools, the more they can find patterns and build models that help people achieve their personal goals. By responding positively to people's behavior, companies will naturally reshape customer relationships and employee relationships – becoming their partners.
Trend 5: Management Unknown
Create new industries and set new standards. Today's businesses are not just creating new products and services, they are also shaping a new digital industry. From the technical standards, ethics to government policies, and the digital economy driven by the business ecosystem, many rules remain to be determined. Whoever can seize the core position in the new ecosystem will have the right to speak the rules of the new game.
Tesla is extending its energy storage technology research to household products, subverting traditional utility services and building methods. At the same time, the company is about to launch Tesla Network to form a Tesla private car fleet to carry out unmanned carpooling services, which has given birth to a new "car ownership - shared traffic" model. Tesla's diversified digital strategy has become a direct threat to established traditional companies in many industries. Because of the lack of a mature digital ecosystem, the latter cannot simultaneously meet Tesla's offense in multiple areas.
Market shapers are setting new rules for the game and paving the way for their future development. Leading companies do not have to wait for the country to introduce new regulations, but take the initiative to attack. By establishing best practices for the entire industry, companies will ensure that other organizations comply with these standards and compete in an orderly manner in new markets.
The chain reaction caused by the new digital industry may have a subversive impact on all levels of society. Therefore, leading companies must view digital trust (security, privacy, digital ethics) as the core of all digital industry strategies. Only in this way can it be accepted by consumers, companies in other industries, and government regulatory agencies.
Qi Jing | Editor Qi Jing is the new media editor of the Chinese version of Harvard Business Review. This article is an excerpt from Accenture's 2017 Technology Outlook.
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5 major technology trends that companies can't ignore in 2017
Abstract Technology revolution and innovation are accelerating, creating a revolutionary force that positively changes our work and lifestyle, leading us into an exciting and unprecedented technological era. In the face of emerging new technologies, have you asked yourself more than once...
Technological change and innovation are accelerating, creating a revolutionary force that positively changes our work and lifestyle, leading us into an exciting and unprecedented technological era. In the face of emerging new technologies, have you asked yourself more than once? "Have I missed it again?!