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30 years of hardware products industry to enhance competitiveness from large to strong
Combining the development experience and achievements of the hardware industry over the past 30 years, we can summarize the core competitiveness factors from product competitiveness, informationization and industrialization integration, brand building, corporate culture cultivation and construction of rational and orderly industrial ecological environment. Aspect composition. In the next few years, if the hardware industry wants to achieve a substantial increase in its core competitiveness, and thus achieve a perfect leap from a hardware manufacturing country to a strong country, it needs to take a good 7 steps. Industry insiders firmly said on the topic of how to enhance the core competitiveness of the whole industry. The 7-step road emphasized by this expert includes: strengthening the standard revision and revision, comprehensively improving the product quality level of the industry; strengthening the cultivation and development of industrial clusters, promoting industrial optimization and upgrading; establishing and improving the economic operation analysis system and the industrial damage early warning mechanism; Demonstration role of key enterprises, promote brand building in the whole industry; Encourage enterprises to continuously promote technological progress, fully develop and consolidate domestic and foreign markets; increase the use of new technologies, new materials, new processes and new equipment in the whole industry; improve industry organizations Construction, improve its service level, use international vision to solve problems in the industry, and thus expand the visibility of the whole industry. At present, China's hardware products industry has a full range of products. The output of many products ranks first in the world, and it has a large share in the global market and is exported to more than 220 countries and regions. According to incomplete statistics of the industry, as of the end of the 11th Five-Year Plan, China's hardware products industry has reached 40,000 enterprises, and the annual output value has reached more than 800 billion yuan. During the 11th Five-Year Plan period, China’s exports of hardware products increased by an average of 15%. According to statistics from the customs, in 2010, the total import and export of China's hardware products reached 74.923 billion US dollars, an increase of 30.1% compared with the same period of the previous year. Among them, the total export value was 57.51 billion US dollars, an increase of 31.4% over the same period of last year; the total import value was 17.412 billion US dollars, an increase of 26%. China's hardware products are mainly exported to the United States, Germany, Japan, the United Kingdom and other countries in Hong Kong; imported products are mainly from Germany, Japan, the United States, South Korea and other countries and Taiwan. After 30 years of accumulation, China's hardware products industry has got rid of the backward, miscellaneous, dirty and chaotic image of the past. The image of modern hardware products that is both traditional and modern, both labor-intensive and quite technical, has been gradually established. More importantly, it has made considerable achievements in the cultivation of the five core competitiveness factors in the hardware industry. Taking brand building as an example, through the implementation of brand strategy, the brand awareness of the whole industry has been greatly improved, and a number of brands that are deeply loved by the market and consumers have emerged. Among them are Zhang Xiaoquan and Sanhuan. Double Happiness is a brand that has been more than a hundred years or nearly a hundred years old, and there are also emerging brands such as Wanjiale, Wanhe, Fangtai, Shuaikang, Boss, and Jiu Mu, which have grown and grown in recent years. In terms of product competitiveness, by 2011, the number of patents applied for the whole industry reached 24,384, of which 240 were international patents; 393 national and industry standards were valid and established in the industry, and first-class enterprises made standards. It has become the consensus of the whole industry; at the same time, major enterprises in the industry have increased their investment in production equipment to improve and continuously improve the production process; enterprises attach great importance to the construction of technological innovation system. Among them, Fujian Yuxing Zipper Technology Co., Ltd., Guangdong Wanjiale Gas Appliance Co., Ltd., Ningbo Xinhai Electric Co., Ltd., Yantai Sanhuan Lock Industry Group, Ningbo Fangtai Kitchenware Co., Ltd., have also won national enterprises. Technical Center title. Nevertheless, the continuous improvement and enhancement of core competitiveness is still a problem that China's hardware industry needs to face and solve in the long term. This is reflected in the fact that the hardware products imported from the current domestic market are mainly high-end and high value-added products, and the whole industry faces foreign trade frictions and trade technical barriers from time to time. For example, the European Union recently issued a consumer warning on hardware and electric tools produced in China. Because of this, the hardware industry has put forward measures to improve its core competitiveness in seven aspects, including standards, industrial clusters, early warning mechanism establishment and brand building. According to reports, at present, although there are nearly 400 standards in China's hardware industry, some of them have not adapted to the requirements of fast-developing industries, and must be revised together with the actual situation to achieve the purpose of standardizing and leading the industry's benign development. Improve the quality of the product. In the construction of industrial clusters, there are 42 clusters of existing scales in the whole industry. They need to vigorously carry out independent innovation activities and accelerate the pace of upgrading and upgrading, so as to achieve high quality, high standards and high efficiency in the hardware industry. In recent years, the occurrence of the international financial crisis has made it increasingly important to construct an analytical system that comprehensively reflects the economic operation of the industry and an early warning mechanism for industrial damage. It can not only reduce and avoid unnecessary losses in industries and enterprises, but also Can establish a good brand image of Chinese hardware products. At present, the positive role of leading enterprises in promoting technological progress has been fully demonstrated. In the future, through good policy support, they still need to continue to amplify the role of demonstration, thereby promoting brand-wide construction, innovation and development, energy conservation and emission reduction across the board. height.